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Event Details
The 4th Internet and
Mobile Marketing Summit 2010
‘The Digital Ripple: Engage One, Engage Many’
August 19-20, 2010
SMX Convention Center, Mall of Asia, Manila, Philippines
Organized By: Internet and Mobile Marketing Association of
the Philippines (IMMAP)
What’s On in the IMMAP Summit 2010?
Today’s traditional marketing models are changing into digital
framework powered by digital practices and tools. The growing importance and
ubiquity of online media resulted to the rise of netizens, online communities,
social media and networking platforms.
With the compelling use of digital media and further growth in
technology, Digital Marketing becomes a platform for ENGAGEMENT that puts
consumers in the spotlight with brands as an ‘Enabler’. It is not only about
when, how, and who can be reached, now it’s becoming what the consumers can do
with you. It is about content that enables interaction and seamless delivery
across all media.
Digital Marketing delivers on your KPIs – that is covering the
essential indicators and measures to look out for in order to mount a
successful digital marketing campaign.
The 4th IMMAP Summit 2010 is the ideal program for
marketers to discover, discuss, and exchange strategies on digital marketing
engagement, case studies, and global best practices. The conference brings
together Marketing Experts, Strategists, and Media to share and define the
issues and best practices that shape the digital marketing landscape with
like-minded professionals as Summit participants.
Who Should Attend:
CEOs, Managing Directors, CMOs, CRM Managers, Brand Managers, Product
Managers, Category Managers, Marketing Managers, Advertising Managers,
Corporate Communication Managers, Media Managers, PRO Bloggers, Content
Providers, SEO Strategists, E-Commerce Managers, IT Managers, Publishers,
Entrepreneurs, Businessmen, Academe, Students and those involved in
marketing/advertising using the internet and mobile.
When
Thursday, August 19, 2010 at 8:30 AM
- to -
Friday, August 20, 2010 at 6:00 PM (GMT+0800)
Add to my calendar
Where
SMX Convention Center
Mall of Asia
Manila,
Manila 1200
Philippines
Hosted By
Internet and Mobile Marketing Association of the Philippines (IMMAP)
The vision of the Internet and Mobile Marketing Association of the
Philippines (IMMAP) is to become the premier marketing association for
internet and mobile organizations.
The mission of IMMAP is to spearhead the use of the internet and mobile
to become recognized marketing mediums in the industry by:
1.Establishing
a code of ethics and set of standards for the execution of internet and
mobile marketing in the country
2.Providing the latest research
and studies on the effectiveness of internet and mobile as marketing
tools
3.Conduct presentations to advertising and marketing
professionals regarding the power brought about by digital and
interactive media
4.Develop camaraderie and share best practices
among professionals in the digital and interactive industry
5.Create
a monitoring and audit standard for market ranking and performance to
allow better decision making for advertising and marketing
professionals.
6.Growing the industry through the creation and
management of global opportunities for members, and making the
Philippines a global player in providing digital marketing services.
7.Recognizing
excellence in the field of web and mobile marketing and advertising.
http://www.immap.com.ph
http://www.immapsummit.com
